GERMANY INNOVATION // TOPICS Baltic Fashion // Baltic Vision


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INNOVATION // TOPICS

   Within the Baltic Fashion project we have explored selected innovative topics through various activities within the fashion and textile industry.


<< ALL TOPICS

 

Fashion Empowerment

 

THE IDEA

Fast moving trends, mass production, and distorted body images are immanent of today’s fashion industry. But how do socially marginalized groups that don’t fit the high-end fashion profile find their place in fashion? The Tallinn-Turku 2011 Fashion Empowerment Project was a project run by the Novia University of Applied Sciences in Turku and the Estonian Academy of Arts in Tallinn between March 2011 and November 2011. Design and fashion students developed a design-for-all concept which was aimed to empower groups, such as wheelchair users, nursing mothers, blind and homeless people. Fashion Empowerment was part of the official “European Capital of Culture” program of Turku and Tallinn.

TEAMS
Team "Happycap" by Sille, Ester and Nina
Target group: Women and men with physical disabilities.
Click on: www.happycap2011.blogspot.com
Watch the video "Happy cap"
Watch the video “Color Mood”

Team "Kim Wheel" by Kairiin, Mari and Jenny
Target focus: Wheelchair users
Check out their project: www.kimwheel.blogspot.com

Team "Simple-Maths" by Miina, Britta, Anu and Liisa
Target: Women going through maternity
Check out their project: www.simple-maths.blogspot.com
Watch the video “Simple Maths”

Team "Textural Visions" by Henrica, Marta and Ilona
Target group: Visually challenged people
Check out their project: www.texturalvisions.blogspot.com
Read more in the document „Feel what you wear – textural visions“
Watch the video “Textural visions”

Team "Root System" by Anna, Maria and Karl
Target: Helpful underwear to stimulate the mind
Check out their website: www.helpingunderwear.blogspot.com

Team "Tigusnigel" by Anna, Julia and Zarah
Target group: Homeless people
Click on: www.tigusnigel.blogspot.com

CONCLUSION

After kicking off the project in March, and documenting their work on blogs, the designs were ultimately shown at the Fashion Empowerment exhibition on September 16 in Tallin and on October 13 in Turku. The both functional and beautiful designs proved that fashion can indeed empower. The project was challenging and difficult, but at the same time entirely fantastic and wonderful.
"We learned that yes, fashion CAN empower. We learned that there are numerous people out there, marginalized from the mainstream fashion business, waiting for designers emphatic enough to address their needs and desires. And we learned that there are designers ready to seize the challenge for changing the world with fashion."

 

Read more on: www.fashion-empowerment.blogspot.com

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