GERMANY INNOVATION // NEW CONCEPTS Baltic Fashion // Baltic Vision


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INNOVATION // NEW CONCEPTS

    These design concepts are innovations as they have been applied successfully on the market. Some fashion designers experiment with new
    digital technologies to integrate electronic components into the garments, which we refer to as wearable technology. Others test new materials
    that make the clothing durable and attractive, worn longer and thereby more sustainable.


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EMPORA Group
New era of consumerism

Description:

The Empora Group is a technology enterprise that is driving a new era of fashion consumerism. The origin of the group is England. Since December 2010, the new headquarter of the Empora Group GmbH is located in Wismar.

Innovations from software and the internet are disrupting traditional fashion consumption behaviour. Through the use of modern processing technologies and data available online, consumers can be guided to more relevant products, across a variety of mediums. Empora Group aims to lead this advance and so transform the way consumers shop for and discover fashion products.

Uniqueness:

Understanding how fashion as an continously evolving field affects consumption behaviour is the key to help people find products that match their style and interpretation of current trends. Empora intends to win in this space through combining data from its communities of apex fashion influencers, with its patented image processing technologies and in-house cutting edge artificial intelligence research.

Result:

Empora Group has communities of fashion influencers from 5 continents and has partnerships with over 5,000 brands in helping drive purchases into 153 countries. Within each of the territories, the Empora Group has multiple content mediums running on applications that target each of the major platforms (web, iOS, Android, Windows etc) for desktop, mobile and tablet.

 

Email: hello@empora.com


WHAT'S BEHIND INNOVATION?

The idea of this section is to give examples of innovations, all to be found within fashion and textile companies around the Baltic Sea.
This section presents example innovative CONCEPTS with special relevance for small and micro enterprises.

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