GERMANY INNOVATION // NEW CONCEPTS Baltic Fashion // Baltic Vision


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INNOVATION // NEW CONCEPTS

    These design concepts are innovations as they have been applied successfully on the market. Some fashion designers experiment with new
    digital technologies to integrate electronic components into the garments, which we refer to as wearable technology. Others test new materials
    that make the clothing durable and attractive, worn longer and thereby more sustainable.


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Marimo Fashion
Customer involvement in the design process of high-quality fashion clothes

Description:

The Nordic fashion brand, Marimo Fashion, was founded in 2010 and offers clothing for the longer trend thanks to the exceptional quality as well as to the design and styling aspect of the fashion items.

Uniqueness:

Marimo Fashion's unique selling proposition is their online and offline customer involvement into the creation process of its collections. That kind of approach to designing clothes hasn't existed before and is a novel concept global-wide.

Result:

The concept has received several grants. Today, Marimo Fashion has 8 team members and is in the process of expanding outside of Estonia.


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WHAT'S BEHIND INNOVATION?

The idea of this section is to give examples of innovations, all to be found within fashion and textile companies around the Baltic Sea.
This section presents example innovative CONCEPTS with special relevance for small and micro enterprises.

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